Archive for the ‘Design for Broadcast’ Category

Nickelodeon iCruise Idents

Posted: 23/08/2011

As part of the summer holiday programing on Nickelodeon, iCruise is a combination of two of Nick’s most popular shows, ‘iCarly’ & ‘Victorious’. We were asked to create a logo design along with a number of Motion Graphic idents for use throughout the show and for On-Air Promos. Nickelodeon’s ‘iCruise’ strand is broadcast on Nick UK and Nick Australia.

5 Second Rule!

Posted: 03/08/2011

Pixel DNA have just created some whizzy graphics for a new TV campaign to advertise the kids board-game ‘5 Second Rule’. The aim of the game is to name three things, such as breeds of dogs, or things that are yellow, before the timer gets to 5 seconds. Our graphics illustrated the fast pace of the ball bearings whizzing down the spiral timer!

A Big Weekend with Nickelodeon!

Posted: 26/10/2010

Pixel DNA has created the brand & title sequence for Nickelodeon’s new weekend show ‘Jamie & Anna’s BIG Weekend’.

The title sequence is combination of live action footage of the shows presenters, combined with Motion Graphics, which result in a fast paced journey where we follow the presenters making their way across a construction site, dodging slime and other falling obstacles!

Pixel DNA were tasked with designing all of the shows design elements from the logo and the title sequence through to all of the shows graphical content and promotional materials.


David Kangas, Series Producer says: “Once again Its been an absolute pleasure working with Marc and the team at Pixel-DNA. The benefits are immediate and so is their work! Their reliability and quickness to respond with a willingness and enthusiasm to always go way above and beyond the brief, delivering truly awesome results without fail every time is nothing short of spectacular! Pixel DNA we salute you for all your amazing work for Nickelodeon, and for helping bring Jamie & Anna’s Big Weekend to life with such a visually inventive look and feel! Here’s to the next Project!”

Air Hog Idents – ITV

Posted: 26/08/2010

Motion Graphics created for a set of three idents for SpinMaster Toys, to be broadcast on ITV. The 3D animation was created and then spinning footage of the real toys filmed on green screen were then composited in to the graphics.

CITV Live – Creative Pitch

Posted: 14/07/2010

Part of a larger pitch to transform CITV’s current offer in to a daily show broadcast live from the ITV tower in London.

Pixel DNA designed a brand new studio that was built as a full 3D motion set. Presenters were then composited in to the CGI sets, and a number of Motion Graphics idents were created to cut together with the finished sequence.

Toonatik Goodbye

Posted: 13/07/2010

We’ve recently helped GMTV Kids bid a fond farewell to the long running Saturday morning show ‘Toonattik’. Fronted by the very talented and funny Jamie & Anna, and backed by an especially creative production team. It was sad to be working on our last project for Toonattik, but we at Pixel are confident that all the team will move on to bigger and better things, and wish them success in whatever they all choose to do next.

The final sequence we were tasked with creating for the show was a wonderfully colourful ‘toon’ world, with a central helter skelter that is revealed as the secret base of the ‘Toonattik’.